Anyone looking for an easy, quality source of daily protein should look no further than HERO. It doubles as a great protein shake or smoothie after a workout, or as a low-calorie/high-protein meal replacement that's packed with nutrients.  

It's made with fresh Australian casein - a special protein that's much gentler on blood sugar than other proteins like whey, or plant-based proteins. It's gentle on blood sugar because it's digested very slowly, making it the perfect meal replacement.

Casein has been repeatedly shown to result in greater rates of fat loss than other types of protein.  This is most likely due to its longer digestion time, low effect on insulin, and excellent amino acid profile for the metabolism.

One study performed out of Boston tested casein vs whey protein on measures such as lean muscle gains as well as total fat loss whilst performing resistance training.

While both groups did show fat loss, the group using the casein protein showed greater mean fat loss and higher increases in strength and lean muscle.

Another mechanism for the fat loss seen in those who regularly use casein is the rich calcium content.  High calcium and low phosphate intake are critical for restoring not only great metabolic function but also strengthens bones.  One serve of Hero Protein custard made on skim milk contains 800 mg of calcium with only 400 mg of phosphate - the exact 2:1 ratio that is important to aim for.

Using HERO daily in conjunction with movement (like strength training or walking), good sleep, and good nutrition will help you get the most out of your body, and HERO.

Combining HERO with Perfectly Pure™ Collagen and Organic Liver is a wonderful base for your overall anti-aging, fat loss, and health goals in general. We've done this for you as part of the Metabolism Stack.

Casein has a superior muscle-sparing effect, is gentler on blood sugar, and has a less inflammatory amino acid profile when compared with whey.  This makes casein a far more appropriate source of nutrition for people looking to optimize their metabolism, regulate blood sugar, preserve lean muscle & bone tissue, and sleep for longer.

If muscle gain is very important to you, taking Hero Protein approx. 3 hrs before a workout will result in an excellent muscle-sparing effect during your workout - resulting in faster recovery times, and greater gains in lean muscle.

Most whey proteins have cheap filler ingredients like soy protein and industrial soy derivatives, sugar alcohols, gums and thickeners, and cheap protein concentrates.  Hero Protein uses nothing but science-backed, finest quality natural ingredients to enhance the look, function and feel of your body.

French Vanilla is super flexible - it works great for fruit-based smoothies, or sprinkle berries on top of your HERO custard.  It's a very creamy, rich taste.

Swiss Chocolate is incredible as a pre or post-workout shake.  It goes great as a delectable chocolate smoothie with dates, a little coconut oil and any type of milk.  

Salted Caramel is a very refined taste.  It's not too sweet and is absolutely lovely on its own as a shake or custard.  This is for you if you love subtle luxury (it's also stevia free).

Italian Hazelnut works best when blended with Swiss Chocolate or French Vanilla.  That's how we prefer to use it.  In a smoothie, add milk of your choice, a little maple syrup or honey, some cinnamon and cacao powder - wow!

Strawberry Cheesecake is a party in your mouth.  It's velvety, sweet, creamy and absolutely tastes like cheesecake.  We literally make high-protein Strawberry Cheesecakes out of this!  Get some and we'll give you the recipe.

Hero Protein has a wonderfully sophisticated taste.  Here's why:

1. We've added in extra glycine.  Glycine is a powerful antioxidant amino acid that's arguably the most important anti-ageing, pro-metabolic amino acid on the planet.  It also tastes sweet.

2. We've added coconut water powder, which is absolutely jam packed with important vitamins and minerals - and it tastes sweet! 

3.  We use a very small amount of stevia leaf extract on all the flavours other than Salted Caramel (we used monk fruit instead).  Because we mostly flavour HERO with coconut water powder, we just have the smallest possible amount of stevia.

For decades, mainstream vitamins, therapeutics and supplements have been formulated with two primary goals: low cost and long shelf life. Made with low-quality ingredients, the resulting products are not only less effective but are often filled with harmful materials to help them "keep," and aren't grounded in reasonable science.

At My Way Up®, we build high-quality, highly researched gut health supplements that work.

We use evidence-based active ingredients. Our ingredients aren’t cheap, but once you know the tricks other companies use to keep costs down (like sourcing protein powders from cheap countries - heavy metals!) you'll be glad we do what we do to keep our standards high.

It’s your Way Up: we’ll send you an email before your next order is due, a few days before we charge you and ship your next bottle. You’re free to have your order shipped early or delay an order, or cancel your subscription, at any time, right from your account page. You’re in control.