The new standard in gut health
We believe in a world where our health doesn't hold us back.
We're helping create to create that world by setting the new standard for one of the most important parts of health – gut health.
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Become an insider
To heal people, you gotta feel people.
Once upon a time, we were lost on our own health journeys.
But when all seemed lost, we found answers: start on the inside – your gut.
Rediscovering great gut health often isn't as hard as you think.
We can't help you hit the streets for your daily exercise, but we can help relieve your symptoms, repair your gut and restore your gut microbiome (the good bugs in your belly).
"We now know how important the gut, and the gut microbiome is to human health. Unfortunately, we also now know how much our modern way of living has destroyed our gut health."
Steve Collins, Founder of My Way Up®
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Made Clean™ guarantee
We go above and beyond with quality testing, traceability and transparency, so you can trust what you’re putting in your body is legit, and the absolute best.
Our practitioner-grade formulas are made in Australia from all-natural ingredients.
Where stuff comes from matters, so we make sure what we put into our products is transparent.
We rigorously test through third party certifiers to ensure the safety and purity of every batch.
Hard core we know, but you deserve it.
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Evidence-based
We’re on a quest to transform guts and lives, which is why if we decide to make a product, then it absolutely has to work for as many people as possible.
Many of our products are Australian L Listed Complimentary Medicines: with ingredients backed by real scientific evidence and meeting strict governmental safety and effectiveness standards.
We’re ears deep in the latest gut health research, so you can rest assured you’re always getting the latest and greatest that modern natural science has to offer.