An Australian gut-health brand, ready for China
My Way Up® pairs a proven supplement business with proprietary shotgun metagenomic microbiome testing — a ~A$35M revenue platform built on real Australian provenance, science, and earned customer trust.
01
Built and manufactured in Australia
Australian-owned and made in TGA licensed facilities in Australia. That means control over quality and supply, and a provenance story customers trust.
100% Australian Made
02
At-home microbiome testing
A premium shotgun metagenomic test that reads the gut microbiome at species and strain level, with a personalised food and supplement plan built from the results. It opens the customer relationship, increases retention and lifetime value.
Increase retention + customer lifetime value
03
A trusted supplement range
The everyday revenue engine — a range of gut-health supplements that drives repeat, subscription-style purchasing.
Premium, science-backed supplements formulated + manufactured in Australia
04
Founded by Physiologist Steve Collins
We now know how important the gut, and the gut microbiome, is to human health – and how much our modern way of living has put pressure on both.
Built My Way Up from the ground up into a ~A$35M Australian business.
