Terms and Conditions 

30 Day Lean Up Challenge

By entering the 30 Day Lean Up Challenge photo competition, you agree to these terms and conditions.

1. Promoter

1.1 The promoter is My Way Up Pty Ltd (ABN 86 658 479 219) of 5/60 Currumbin Creek Road, Currumbin Waters QLD 4223 ("My Way Up", "we", "us").

1.2 The 30 Day Lean Up Challenge photo competition ("the Competition") is run as part of the 30 Day Lean Up Challenge ("the Challenge").

1.3 The Competition is in no way sponsored, endorsed, administered by or associated with Facebook, Instagram or Meta. By entering, you release Meta from any liability relating to the Competition.

1.4 These terms apply in addition to our  Terms of Service and  Privacy Policy

1.5 If these terms conflict with our Terms of Service, these terms apply.

2. Promotion period

2.1 The Competition opens at 12:00am AEST on 9 October 2026 and closes at 11:59pm AEST on 20 November 2026 ("Promotion Period").

2.2 The Challenge starts on Monday 19 October 2026 ("Challenge Start Date") and finishes on Tuesday 17 November 2026 ("Challenge Finish Date").

2.3 Day 1 entries must be submitted by 11:59pm AEST on 21 October 2026.

2.4 Day 30 submissions must be submitted between 12:00am AEST on Tuesday 17 November 2026 and 11:59pm AEST on Friday 20 November 2026.

2.5 Entries received outside these times will not be accepted.

3. Eligibility

3.1 The Competition is open to Australian residents aged 18 or over who have purchased a 30 Day Lean Up Challenge pack from My Way Up during the Promotion Period and on or before the Challenge Start Date.

3.2 Employees of My Way Up, their immediate families, and agencies or suppliers involved in the Competition are not eligible to enter.

3.3 We may ask you to provide proof of identity, age, residency or purchase. If you cannot provide it, your entry may be declared invalid.

3.4 Entering the Competition does not change your refund rights. Refunds for 30 Day Lean Up Challenge packs are only available under the My Way Up Money-Back Guarantee, as set out at mywayup.com/pages/refund-policy.

3.5 If your Challenge pack purchase is refunded, your entry becomes invalid. You will not be eligible for the major prize or any other prizes.

3.6 To remain eligible for the major prize, you must follow the Challenge protocol and use your 30 Day Lean Up Challenge pack products as directed for the full 30 days of the Challenge.

3.7 You must provide accurate and complete information when you sign up and in every form and submission you make. Providing false or misleading information will result in disqualification under section 12.

4. How to enter

4.1 To enter, you must:

1. Complete the 30 Day Lean Up Challenge onboarding form.
2. Complete the day 30 check-in form, including front, side and back photos taken on days 1 and 30, measurements of weight, waist and hips and a short description of your experience.
   

4.2 Only one entry per person is allowed.

4.3 All photos must be of you, taken during the Challenge  (day 1 photos on day 1 and day 30 photos on day 30), and must not be edited, filtered, AI-generated, AI-enhanced or altered in any way that changes your appearance.

4.4 Entries that are incomplete, illegible or do not follow these terms may be declared invalid.

4.5 Your photos must show only you. No other person may appear in any photo you submit.

4.6 Each photo must be an original, unedited file that carries a date and time stamp (for example, the photo's metadata or a timestamped camera app) so that the date it was taken can be verified.

4.7 For a fair comparison, your day 30 photos should be taken in the same location, lighting, attire and pose as your day 1 photos.

4.8 We may ask you at any time, including after judging and before a prize is awarded, to provide the original photo files, timestamp evidence and proof of purchase for your entry. You must provide them within 5 business days of our request. If you do not, or if the material does not verify your entry, your entry may be declared invalid, you may be disqualified, and any prize may be forfeited.

5. Judging (game of skill)

5.1 This is a game of skill. Chance plays no part in determining the winner.

5.2 Eligible entries will be judged by My Way Up team members on 23 November 2026.

5.3 Entries will be judged on the overall transformation, considering:

• consistency and commitment to the Challenge
• positive changes to daily habits, energy and wellbeing
• the quality and authenticity of the written story
• the visible progress shown in the before and after photos
• adherence to the Challenge protocol and these terms
  

5.4 The winner will not be decided on weight loss alone.

5.5 The judges' decision is final and no correspondence will be entered into.

6. Major prize

6.1 There is one major prize: $1000 cash + $1000 of My Way Up products. The winner gets to choose their products.

6.2 The prize value is based on recommended retail prices at and depends on where the winner lives. The total prize pool is valued at up to $2000 AUD.

6.3 The prize must be taken by 30 June 2027, on dates agreed with My Way Up and subject to availability.

6.4 The prize is not transferable and cannot be exchanged for cash. If any part becomes unavailable, we may replace it with something of equal or greater value, subject to any relevant state or territory laws.

6.5 Any tax implications are the winner's responsibility.

6.6 The major prize will be awarded regardless of the number of eligible entries received, provided at least one valid entry is received.

7. $50 completion voucher

7.1 Every eligible entrant who submits both their day 1 and day 30 photos and measurements and statements within the timeframes in section 2 and whose entry is verified under 4.8 will receive a $50 My Way Up voucher.

7.2 Vouchers will be emailed within 14 days of the day 30 submission.

7.3 Vouchers are valid for 12 months from the date of issue, can be used on www.mywayup.com only, and cannot be exchanged for cash.

7.4 One voucher per person. The voucher is given whether or not you win the major prize.

8. Winner notification and publication

8.1 The winner will be notified by email and phone within 5 business days of judging.

8.2 The winner must respond within 14 days of being notified. If they do not respond, or cannot accept the prize, the prize may be awarded to the next highest-ranked entry.

8.3 We will only feature the winner in marketing with their written consent, as set out in section 9.

8.4 The prize will only be awarded once the winner's entry has been verified under 4.8.

9. Photos, content and permissions

9.1 You keep ownership of the photos and written content you submit ("Content").

9.2 Your photos are kept private and are only used to judge and run the Competition.

9.3 If we'd like to use your photos or written story in marketing, we will email you first, explaining which Content we'd like to use, where it will appear, and whether your face and name will be shown. We will only use it with your written consent. You can choose to have your face hidden or stay anonymous.

9.4 "Marketing" includes My Way Up's website, social media, paid advertising, email and printed materials.

9.5 If you consent, you give My Way Up a non-exclusive, royalty-free licence to use, copy, crop and publish your Content in line with what you agreed to. We may edit Content for length or format, but will not alter your body or appearance.

9.6 You won't receive payment for the use of your Content beyond any prize or voucher under these terms.

9.7 You can withdraw your consent for future use at any time by emailing hello@mywayup.com. We will stop new use within 14 days. Content already published, such as past social posts, may take reasonable time to remove.

9.8 When we publish your Content, we may note that you received a voucher or entered the Competition, so our marketing is transparent.

10. Health and safety

10.1 Taking part in the Challenge and the Competition is voluntary.

10.2 The Challenge is general in nature and is not a substitute for medical advice. If you are pregnant or breastfeeding, have a medical condition, take regular medication or have a history of disordered eating, check with your GP before you start.

10.3 Results vary between individuals.

10.4 My Way Up does not encourage rapid or extreme weight loss. We may disqualify any entry we reasonably believe involves unsafe practices, such as extreme food restriction or skipping meals beyond the Challenge protocol.

11. Privacy

11.1 We collect your name, contact details, photos, measurements, proof of purchase and answers to run the Competition, verify entries send your voucher, contact the winner and, only with your written consent, for marketing.

11.2 Some of this is health information. By entering, you consent to us collecting and using it for these purposes.

11.3 Your information is stored securely using third-party platforms, including [Typeform and Klaviyo], which may store data outside Australia. Access is limited to the My Way Up team members who run the Competition.

11.4 You can ask to access, correct or delete your information at any time. See our Privacy Policy for full details.

12. Disqualification

We may disqualify an entry, or withhold a prize or voucher, if we reasonably believe the entrant has:

• submitted photos that are edited, AI-generated or AI-enhanced, not their own or not taken during the Challenge
• entered more than once or used false details
• acted fraudulently or tampered with the entry process
• failed to provide verification material requested under 4.8, or provided material that does not verify their entry
• not followed the Challenge protocol or used the products as directed
• breached these terms or section 10.4
  
  

13. Liability and changes

13.1 To the extent permitted by law, My Way Up is not liable for any loss, damage or injury arising from taking part in the Competition or accepting a prize, except for liability that cannot be excluded by law.

13.2 Nothing in these terms excludes, restricts or modifies your rights under the Australian Consumer Law.

13.3 We are not responsible for entries that are lost, delayed or incomplete due to technical issues.

13.4 If something outside our reasonable control affects the Competition, we may change, suspend or cancel it, subject to any directions from a relevant state or territory authority.

13.5 We may update these terms where reasonably necessary (for example, to correct an error or clarify a date). We will email any material change to registered entrants and post it on this page. We will not make changes after you have entered that unfairly disadvantage you.

14. Governing law and contact

14.1 These terms are governed by the laws of Queensland, Australia.

14.2 Questions about the Competition can be sent to hello@mywayup.com.